MaurizioMurciato

A software house for live communication and live entertainment. We design, build and integrate interactive technology for physical, digital and hybrid events, from audience engagement to streaming to AI-driven formats.

We build and run our own products: 2ndStage, which turns an audience into active participants from their phones; Winston, for registration and attendee management; and Sticket, crew catering software that Live Nation Italia uses to cut food waste on tour.

Clients include Mitsubishi Electric, Live Nation Italia and ADC Group’s Best Event Awards. PLESH has won four Best Event Awards between 2021 and 2024, for digital platforms, digital services and technological innovation.

An entertainment company built around the story of a fictional secret society. Players take on real and digital missions to be recruited and climb its ranks: escape rooms, hybrid games, VR and AR experiences, cross-media treasure hunts and urban exploration.

Launched as Milan’s first serial escape room, it drew more than 10,000 players in a single year and is part of DUDE Group, one of Italy’s largest independent creative companies.

Visionary is a non-profit that gives young Italians a voice on the future. Its flagship, Visionary Days, is a decentralised brainstorm: 2,500 people under 35 around hundreds of tables, connected for ten hours to tackle climate, geopolitics, bioethics and social justice.

PLESH produces the event and built “Lee”, the AI platform that collects every table’s output in real time and turns it into a live synthesis and a Dynamic Manifesto, printed and sent to every participant.

I designed and run the Event Management bachelor’s programme at Istituto Europeo di Design in Milan: 25 courses, around 150 students a year, and the faculty that teaches them. Many of the producers now working in Italian live entertainment came through it.

Talent Garden is Europe’s largest network of campuses for people working in tech and digital. After its Series A, I led product and business development for the B2B units: coworking, the corporate innovation school, events and corporate programmes, helping reorganise the company for its next stage of growth.

An independent creative agency specialised in events and experiential marketing. I introduced inbound marketing and content strategy, and the agency grew fourfold in revenue and team while winning more than 30 international awards, for clients such as WIRED, Adecco and Piaggio Fast Forward.